
Tuesday, March 10, 2009
Tuesday, March 3, 2009
working towards the finished product
Here is one of my logos that I have been working on for fresh dough. I have combined several of the key concepts of the previous logos into one logo and hope that it works together. Does the stacked version work with both types of font? I want the logo and the word mark to be able to work separately but am not sure if they work well together. Also if anyone has any ideas on colors that would be greatly appreciated. All the greens except the lime green come from the $1 dollar bill.

Monday, March 2, 2009
Famous Color Palettes
So there are a few websites out there that have tools that grab color palettes from images, or from famous artworks; may be useful if you find an image that you like and want to grab the colors that are more prominent.
www.colorhunter.com
www.colourlovers.com
-this one has a ton of different tools, including one that searches through trends of current magazine issues from a wide range of choices.
Sunday, March 1, 2009
Fresh Dough Logo Sketch
Early stages of logo for Fresh Dough. I decided that I wanted to create a logo that was both engaging for the younger audience which my company is targeting at, and also professional since the material that we are focusing in deals with money managements. I also wanted to bring a new face to money, one that was funky and fun but also smart. It should also have a money feel to it.







Fresh Dough
Ideas for company in personal finance / money management:
I want to create a financial help org. for young college graduates that will introduce them to the ins and outs of all money issues: including taxes, mortgages, loans, debts, ect...
It would also introduces older successful adults to these younger graduates given them tips and tricks in money management.
Fresh Dough Brief:
College was fun, but daddy just cut your monthly check, you just got your first nine to five, now what? Fresh Dough is a company here to help your journey into the real adulthood that your parents warned you about. Mortgage rates, W-2 forms, taxes, salaries, stocks; the world of finances can be quite a scary place for the young and up and coming adults, but where can you turn when The Economist just doesn't make sense?
The main focus of Fresh Dough is to easily and effectively introduce the major financially responsibilities that comes along with obtaining a new career. Buying your first home, filing for taxes or even discussing your first career's starting salary is an important step into getting on the right track in life. Many young adults don;t want to get their information for The Economist and need someone to turn to get information that pertains to their situation. Fresh Dough is that middle ground between not knowing and the bland information of major financial magazines. Our main focus is to reveal the support needed increasing the best financial strategy that fits your needs, by any means.
We introduce young adults to successful, older adults that took the initiative in their own finances and share their secrets. We try to express the importance of understanding your personal finances from the very beginning so that you can be in charge of your own life. With our help, you can guarantee yourself that you will never be playing 'catch-up' on your finances. You will be able to retire younger, build a bigger bank account, and build that dream house. You will also get insight into how the stock market works, what your retirement fund does, and how to get the most out of your early career as possible, in a language that you can comprehend. No more pretending to understand what is really happening with your finances, Fresh Dough is here to set you straight.
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