Wednesday, January 28, 2009

Sherwin Williams Logo Resign

My final logo redesign that I decided on was the Sherwin Williams logo, simply for the fact that when I looked at competitors in the paint field it seemed as if only one company, Behr, had redesign their logo in recent years. Sherwin Williams, along with most of the other paint companies, are still using logos that have not been touched in decades. Also the Sherwin Williams logo that is being used currently is ugly and does not stand up to the companies standards. They claim to be a environment friendly company, but their logo shows a paint bucket covering the globe in paint. Not my idea of a environment friendly company. Also their have such a rich, long history that need to be reflected in the redesign. The original founders, Henry Sherwin and Edward Williams, portraits show this history and I thought it would be a cleaver way to bring this history into the logo. 

Below I have posted a few different color-ways of my logo redesign and would like to hear back from everyone to see what colors work or do not work. Also if there is anything else that seems a little off kilter drop me a comment. 



Sunday, January 25, 2009

Logo Redesign





So the first logo that needs to be redesigned in my mind would be the Sherwin Williams  logo. The one thing that really gets to me is the fact that they are trying to be a environment friendly company and their logo shows a paint can covering the globe. They need a logo that reflects their views and does not contradict their values.

The next logo that feels that it needs a little work would be the animal planet logo. This logo was redesigned not too long ago and I feel as though they took a step back. Their old logo featured a elephant and a globe, but the current logo only feature a word mark with the companies logo. Overall the logo needs to reflect the animal kingdom in more then just a textual design.

The last logo is by far one of the worst logos I have seen, the Shamwow logo. Now the company is a informercial based company and their logo does not necessarily need to be of super quality but this logo seems is if it was done in Microsoft word. From their website: "Shamwow washes, dries and polishes any surface. It's like a towel, chamois and sponge all in one! They are made in Germany from a revolutionary fabric that can absorb over 12X its weight in liquid."