Web Page

Here is the opening screen for what will be FreshDough.com. I decided to limit the color use, and have most of the screen black. Let me know what you think, would like to have some feed back. Thanks.

Graphic Standards

I want the graphic stands manuel to have the same feel as the rest of my applications, to be clean and professional but also have a hip younger audience draw to it. I found this manual below and like how the colors play a dominate role but also has a non-traditional bind to it, something that works quite well, and would benefit my manual as well.

system application

I am planning on doing a mock website for one of the system apps. and I would like it to have the feel of http://www.economist.com/ but with more of a young audience feel to it, much like the menshealth.com website. Along with the mock website, I am planning on doing either a cover to a  monthly print magazine that we come with the subscription to Fresh Dough or to do a poster that would be part of the street team handouts. The poster I want to have a impact on the younger crowd, but still carry with it a professional quality. Along with the website, I am going to further the icons that would match up with the icon seen on the handout done for the communication apps. More to come.

update 2

Also tried to fix up the flyer:

updates

Decided to pull back on the business card a lot:

business card

And the business card, it features a hundred on the cover, it creates a buzz when handed out to a future subscriber or interviewee. The back side is fairly basic but once again I used the secondary yellow color, as the background color, used the flourishes that are featured in other places and also the font that is used on other material.

Hand out

Here is the postcard that my street team would be handing out, it introduces what Fresh Dough is all about to the students of Universities. The front side, is to grab the attention of the future young professionals, by letting the know we are here for them as the transition into the next step of their lives. I also place a few images that relate to their future selves, and current college life style. The "FD" logo is going to be printed on transparency and placed between the front and back to create a window. The back copy informs the individual of what exactly we stand for and what we will supply them with. It also has a web link so they can start subscribing to Fresh Dough as soon as possible. 

Fresh Dough System

I decided that for my system I need to do something different then an letterhead and envelope. Fresh dough is trying to reach students and young adults graduating from college and ready to spend some money and earn some money, and to reach them I would have to have a more hands on approach. A street team would be a great tool to use in order to reach them and to do this I would have to design things for the street team to wear. The t-shirt will act as my envelope or container for carrying information to my intended crowd. Below is a picture of the t-shirt they would wear. Later to come will be an information handout, one that would tell the audience about Fresh Dough, give them information on what we do, link to the webpage or to where they can get the info. and also have a discount code for those would like to subscribe.

Fresh Logo

Coming up on finalizing the logo, got to complete something with it in order to punch through the rest of the project.